Superdry store in Dubai Mall hosted fitness personalities and showcased latest fitness trends to launch the Superdry Sport Collection. Guests enjoyed live demos of Muay Thai by Linda Revson (@stylewithlinda) and coach Mehdi Ramezani from Nogueira Fighting Club. Later instructors from @My30Minutes showed people how to stay in shape through the revolutionary EMS (Electric Muscle Stimulation) technique. The event was also attended by many influencers such as @gehnaadvani Gehna Advani and @fitnesswithessa Essa Al Ansari.
In addition to learning about the latest fitness trends shoppers also enjoyed huge discounts on the new collection as well as fun competitions such as the plank challenge with great goody bags for the winners.
The Superdry Sports collection is now in stores across the UAE.
Mall Of The Emirates; Tel: 04 3404822
The Dubai Mall; Tel: 04 3308482
Dubai Festival City; Tel: 04 3382830
Dubai Marina Mall; Tel: 04 4515166
Dubai Outlet Mall; Tel: 04 3697723