Meet Heba founder of Craftastic

October 23, 2017

Who’s the Entrepreneur?

Full Name: Heba Yasser El Shayeb.
Occupation: Entrepreneur & Founder of @craftastic

Nationality: Egyptian

How long have you lived in Dubai?

Six years

Why did you start the business when you did? What were you doing before?

I have worked in Finance For 5 years in a multinational company in Egypt, but When I moved to Dubai with my 5 month old baby girl, I decided to dedicate my time to her.  However I couldn’t be just a stay at mum. The idea for craftastic first came from a friend that works with Egyptian artisans that try to keep traditional crafts alive. This inspired me to help the community with marketing their products here in Dubai, which is the hub of startups and small business.

The market atmosphere here is amazing for any idea to grow and find its way to the light.

So, I kept searching for a unique & authentic craft in Egypt that would need marketing and promoting and at the same time support their craft men on financial basis. Then I found this fantastic craft which I named my business with, “Craftastic”.

The craft is authentic hand loomed Egyptian Cotton Towels called “FOUTA”  and is produced in Egypt i the same method since the Pharaohs (a time-honored tradition since the ancient civilization of Thebes), on wooden looms using the finest cotton in the world for those seeking a beautiful textured, vintage style with traditional detail.

Wonderfully soft yet durable Egyptian cotton towels, brought to life by the hands of 62 skillful weavers in a small town located on the east bank of the river Nile, Egypt.

How do you juggle your personal life?

Well it is a part time job , so I  am managing my time so far ,I attend some markets in Dubai and Abu Dhabi plus having my goods sold online is saving me a lot of time.

And I have my products displayed in a  beauty salon “Spa de la Mer “

Did you need a lot of money to start?

No, not at all.

How long did it take you to start making a profit?

A few months.

What have  been your biggest achievements both in your personal life and career so far?

Seeing my girl happy & confident, I consider my biggest achievement. On my career, so far, I am grateful for the amazing people I have  met on my journey here and now many people are enjoying there FOUTAs by the beach or their home & supporting this amazing craft from extinction.

As a child, what did you dream of being when you ‘grew up’?

I dreamed to be a well-known basketball player 

What was the last book you read and from how long?

It was an Arabic book called Don’t be Sad “La Tahzan’’ From one year ago

If you had one piece of advice to someone just starting out, what would it be?

Love what you do and believe, your love to your idea or product will be reflected to people and they will love it too.

Please follow Heba on @craftasticdubai

MMagazine Team


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