Our Editor Lucy recently had a complete change of hairstyle and it was all due to the safe hands of the highly regarded stylist – Bassam Rashid and exclusively using Davines products.
BASSAM RACHID, Biography
FOUNDER & MANAGING PARTNER of Definition – The hair expert
Born Lebanese – Australian, Bassam dreamed of building a beauty empire from an incredibly young age. Embarking upon his hairdressing career at just 17 in his home city of Beirut his fundamental devotion was to inspire people to feel more confident.
Bassam’s experience led him to Australia where he worked in several award-winning salons, including the famous John Azzi hairdressers in Sydney where he perfected his technical creativity and individual styling expertise. With his vision, capability, and the confidence and trust he had from John Azzi himself, Bassam was instrumental in the salon winning the Australian Business Champion Awards in both 2009 and 2010.
Following this success, he relocated to Dubai in 2011 where he resumed the position of Business Development Manager for Pace e Luce, one of the largest hair salons in the region. Today Bassam’s dream is coming to fruition as, together with his business partner Shamma, they launch the innovative Definition brand to the market.
Definition – the hair expert is present in Abu Dhabi and newly launched in Beirut.
Review: Details of the treatment
says: “Lucy’s Hair was originally brown with some highlights on the top half of
After discussing the new look, we began with removing the dark tones from Lucy’s hair using the new Century of Light, Davines’ new premium bleaching system, which has been formulated to respect and protect hair during any lightening technique, thereby offering a comfortable and delicate service to the final client
After achieving the level of blonde we required we then removed the lightening powder from the hair using Nounou shampoo from the essential hair care by Davines. The nounou line is rich in carbohydrates and proteins it has strong nourishing power and an anti oxidant action due to Vitamin C whose extract is obtained from tomato pulp and has remarkably invigorating and nourishing properties.
The next step is to apply the desired blonde shade. To do this we used the colouring system by Davines called mask with vibrachrom, as well as conditioning coloring system to give the hair intense conditioning power and extraordinary shiny long lasting colour. The processing time is 15 minutes applied on shampooed towel dried hair
Once the desired tone was achieved we then shampooed the hair one more time and applied nounou Hair treatment by Davines, an intensive repairing mask for deep nourishment.
The hair was blow dried straight and cut to the desired length with an electrical razor blade for an edge bland cut.”
Price: Around AED1500 depending on the hair length and the hair condition